Diamond jewelry is not something you save for special occasions anymore, but something you wear every day and never take off. Over the past years, the industry has seen an increase in self-purchasing amongst women. What’s your take on diamonds and love in the modern world? It is these principles that we adhere to in our jewelry pieces, always ensuring the designs are iconic, have an air of elegance about them and of course feature our diamond muse at the forefront. Gerety’s slogan is timeless, effortless, simple yet bold and most importantly, has the diamond at the heart of its message. It’s said that she was working late into the night when she had her light bulb moment and jotted down those four, iconic words. The slogan ‘A Diamond is Forever’ originated in 1947 and was written by female copywriter Frances Gerety for De Beers. How has the slogan ‘A Diamond Is Forever’ shaped the brand’s philosophy and design parameters? After all these years, I still remember it, which reinforces the rarity and preciousness of natural colored diamonds. This diamond’s color and cut were absolutely amazing and it had an incredible life to it. When I first started at De Beers, I worked on a bespoke request involving a fancy green diamond. Tell us about your first ever diamond memory As well as being symbols of eternal love, diamonds have long been with associated with different stories and meanings. Natural diamonds are particularly important to me because of the mythological, historical and spiritual symbolism behind them. How important are natural diamonds to you?
Featuring a mirage of coloured rough and polished diamonds, the necklace is a real showstopper. For those after something bolder with a hint of color, I would recommend the Vulcan necklace from the Diamond Legends Collection. The five-line earrings are a particular favorite of mine and are extremely complimentary with an up hair do. In Conversation with Grace Lepard, Head of Designs, De Beers Jewellers:įor something timeless and elegant for a glamorous evening or red carpet, I would recommend the Arpeggia high jewelry collection.
“We draw back on over 130 years of diamond expertise and our goal is to share this with our clients and guide them on their journey of diamond discovery, regardless of their age and style.” Clearly, the love of natural diamonds seems entwined in her creative DNA. Lepard, who joined the brand in 2014, has a deep appreciation of its heritage, which in turn provides her with abundant inspiration material. De Beers, one might agree, is a perfect earthly ambassador for nature’s wondrous creation – natural diamond.įor Grace Lepard, Head of Design since 2019 at De Beers Jewellers, diamonds have always been the muse. The gorgeous designs effortlessly meld classic style with modern aesthetics, emotion with expression and enhance both the beauty and the brilliance of natural diamonds. Taking inspiration from its enduring legacy, De Beers spins some serious magic: time-honored skills and techniques are married to resonate with special moments in time and capture wholeheartedly the intrinsic beauty of the natural stone. Founded in 1888, the brand’s enviable array of fine and high jewelry creations has a positive, celebratory and playful feel about them. The Enchanted Lotus Medal Pendant in White Goldĭe Beers has been synonymous with natural diamonds for well over a century. By Smitha Sadanandan | September 30, 2020 We speak with head designer Grace Lepard about the brand’s distinctive designs. Established in 1888, De Beers brings over 130 years of expertise to the world of natural diamonds.
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